Neighborhood Funnels pricing covers one-time website packages for local service businesses that want better reach in Google and AI search. This page breaks down package ranges, what each level includes, and how territory protection and full asset ownership work once the site is live.
Why Is Most Agency Pricing
Designed to Trap You?
Many agencies charge $2,500 to $10,000 a month — and some build your site on their platform. Cancel, and the site disappears. Others let you keep the site but charge monthly for SEO that may or may not be producing results. Either way, you're paying to rent your online presence.
We don't work that way. You pay once. We build your site. You own the code, the content, and the domain. If you leave tomorrow, you take everything with you. No hostage situation. No required monthly fee. Host it yourself or let us manage it for you.
Here's how the trap works. The lock-in agencies build your site on their platform. They control the code and the hosting. Stop paying and you start over from scratch. The retainer agencies let you keep the site — but the monthly invoice is paying for the privilege of having someone watch it, not for work that's actually moving the needle.
That site you've been funding for two years? Either you don't own it, or you're overpaying for what you're getting. Usually both.
You should own what you pay for. And ongoing help should be worth what it costs.
Foundation Site
$3,500 to $5,000
A complete website with the research and technical depth that other agencies charge $3,000 to $6,000 extra for.
Your foundation. A professional 10-12 page website built on deep research into your business, your competitors, and your customers. Every page structured so search engines and AI understand exactly what you do and where you do it.
This isn't a template with your logo swapped in. Your market gets studied before a single word is written. Your competitors get analyzed. Your customers' language gets built into every page.
What's included:
- 10-12 core pages — homepage, about, contact, service pages, FAQ
- Deep research into your market, competitors, and customers
- Every page built so search engines and AI can read and recommend your business
- Mobile-responsive design that loads fast on every device
- Delivered as files you own — host it wherever you want, forever
Want more? Local Authority adds:
- 10-20 city pages for your service area
- Analytics and search engine setup
- 30 days post-launch support
- Google Business Profile optimization
Best for:
Businesses with internal teams who handle their own tech. You get the research, the content, and the technical foundation — your team takes it from there.
Price range:
- $3,500 — 10 pages covering your core services and about/contact/FAQ
- $4,000 — 12 pages, adding dedicated pages for each major service line
- $5,000 — Blog section, portfolio or project gallery, or additional service depth
Most clients land around $4,000.
Local Authority Site
$6,000 to $9,000
Everything in Foundation — plus city pages, full technical launch, and 30 days of support. This is the complete package.
This is what most clients choose. Everything in Foundation, plus the local market coverage that actually makes the phone ring.
You get a dedicated page for every city and neighborhood you serve — with real local content, not a template with the city name swapped in. Your analytics get set up so you see exactly where your calls come from. Your site gets submitted to search engines and optimized so AI platforms can find and recommend your business.
After launch, you get 30 days of support to make sure everything is working the way it should.
Everything in Foundation, plus:
- 10-20 city pages with unique content for every area you serve
- Full AI search optimization — built so ChatGPT, Perplexity, and Google AI can recommend your business
- Analytics setup so you see exactly where your traffic and calls come from
- Search engine submission and monitoring
- Google Business Profile optimization
- 30 days post-launch technical support
What agencies would charge separately:
- A website like this: $5,000–$12,000
- The research and technical foundation we include: $3,000–$6,000
- AI search optimization: $1,500–$5,000 per month
You're getting $12,000 to $18,000 in combined value — for a one-time fee of $6,000 to $9,000.
Best for:
Business owners who want a proper launch and a site that works from day one. Multi-city service area businesses. Companies ready to invest in lead generation, not just a web presence.
Price range:
- $6,000 — 10 city pages covering your primary service territory
- $7,500 — 15 city pages reaching into neighboring markets
- $9,000 — 20 city pages or multi-service structure (e.g., 6 services x 3 cities each)
Most clients land around $7,500.
Dominant Presence
$7,500 to $10,000+
The most complete build we offer. Maximum city coverage and a launch content strategy so your site starts generating calls from day one.
Everything in Local Authority — plus deeper city coverage, a launch content strategy, and priority onboarding. This is the build for businesses serious about owning their entire market from day one.
You launch with 20 or more city pages covering your full service territory. Your content strategy is mapped out before the site goes live so you know exactly where to grow next.
After launch, most Dominant Presence clients continue with one of our SEO management tiers to keep the momentum going — new content every month, AI visibility tracking, and performance reporting.
What's included — everything in Local Authority, plus:
- 20+ city pages live at launch — your full service territory covered
- Launch content strategy with a growth roadmap for your first year
- Priority onboarding — dedicated attention, faster communication
- 30 days post-launch support with dedicated attention
- Content foundation ready for ongoing expansion after launch
After launch:
Most Dominant Presence clients add one of our SEO management tiers to keep growing — new content every month, keyword tracking, AI visibility monitoring, and monthly reporting. Tiers start at $500/month.
See SEO Management Tiers →Best for:
Multi-location businesses that want maximum coverage from day one. Companies expanding into new territories. Business owners who want to launch with a competitive moat their rivals can't easily replicate.
Most clients land around $9,000.
What You Get in Every Package —
That Other Agencies Charge Extra For
These aren't add-ons. These aren't upgrades. Every site we build starts here.
Deep research into your market, competitors, and customers. Your site is built on what we learn about your business — not a template. Your competitors get analyzed. Your customers' language gets built into every page.
Your site speaks directly to AI search engines. Not just Google. ChatGPT, Perplexity, Google AI — your site is built so they can read, understand, and recommend your business.
Trust signals that prove you're the real deal. Your credentials, your service area, your expertise — all communicated clearly to every search engine and AI platform that evaluates your business.
Content written in your customers' words. We don't write for marketers. We write for the homeowner who needs a roofer, the family who needs a bail bondsman, the business owner who needs a plumber at midnight. Your customers' questions answered in their language.
A website you own completely. The code. The content. The domain. No platform lock-in. No "proprietary system" that holds your business hostage. If you leave, you take everything with you.
Answers to every question your customers are already asking. Not one-line responses that say nothing. Real answers that prove your expertise before anyone picks up the phone.
A site that loads fast on every device. Your customers don't wait. If your site doesn't load in two seconds, they're calling your competitor. Every site we build is fast, clean, and works perfectly on phones, tablets, and desktops.
Territory protection — one client per service type per market. We won't build for your direct competitor in the same area. This is a company policy that applies to every client, every package. If we already have someone in your market and industry, we'll tell you upfront.
Three Ways to Build Your Online Presence.
Only One Covers Google AND AI.
Here's what happens when you compare your options side by side.
Google + AI Search Readiness
DIY Builders
Basic Google presence. Zero AI readiness.Traditional Agencies
Decent Google rankings. AI readiness talked about, not built.Neighborhood Funnels
Built for Google rankings AND AI recommendations from day oneLocal Market Coverage
DIY Builders
One generic page for everythingTraditional Agencies
Template city pages with the name swapped inNeighborhood Funnels
Unique content for every area you serveWho Owns the Website
DIY Builders
The platform does — leave and it's goneTraditional Agencies
Depends on the fine printNeighborhood Funnels
You do. Code, content, domain. All yours.Pricing Model
DIY Builders
Monthly subscription foreverTraditional Agencies
Monthly retainer ($2,500 to $10,000+/mo)Neighborhood Funnels
One-time project fee. No monthly fee required. You own the result.
Need More?
Add What You Need, When You Need It.
Every project is different. These add-ons let you scale up when you're ready — whether that's at launch or six months later.
| Service | Price | What You Get |
|---|---|---|
| Additional City Pages | $250–$400 per page | Unique local content, neighborhood coverage, connected to your service pages. Volume discount: 10+ pages at $200 each. |
| Additional Service Pages | $300–$500 per page | Dedicated page for a new service line, with FAQs and process content. |
| Blog Posts | $200–$350 per post | 1,000-1,500 words, optimized for search, targeting the questions your customers ask. |
| Website Audit | $500 | Full technical audit of your current site — what's working, what's broken, and what to prioritize. Credited toward your project if you move forward. |
| Rush Delivery | +25-50% of project fee | Standard delivery is 3-4 weeks. Rush is 5-7 business days. |
Additional City Pages
$250–$400 per page
Unique local content, neighborhood coverage, connected to your service pages. Volume discount: 10+ pages at $200 each.
Additional Service Pages
$300–$500 per page
Dedicated page for a new service line, with FAQs and process content.
Blog Posts
$200–$350 per post
1,000-1,500 words, optimized for search, targeting the questions your customers ask.
Website Audit
$500
Full technical audit of your current site — what's working, what's broken, and what to prioritize. Credited toward your project if you move forward.
Rush Delivery
+25-50% of project fee
Standard delivery is 3-4 weeks. Rush is 5-7 business days.
What If You Already Have a Site
That Needs More Visibility?
Not every business needs a new website. Some have a solid foundation that just needs someone watching, expanding, and optimizing. That's what our SEO management tiers are for.
Whether we built your site or someone else did, the work is the same — monitoring, content, city pages, AI visibility tracking, and monthly reporting that shows real results.
Visibility
$500/mo
GBP management, keyword tracking, monthly reporting
Growth
$1,500/mo
Everything in Visibility + city pages, blog posts, AI monitoring
Mastery
$3,000/mo
Full-service SEO, strategy calls, priority support
Does a Site Like This
Actually Pay for Itself?
You don't need a spreadsheet. You need a napkin.
If you're a roofer:
Your average job is worth $8,000 to $15,000. If your new site brings you four extra jobs in the first year, a $7,500 investment has returned $32,000 to $60,000. That's before the site has been live for 12 months.
Illustrative example — not a guarantee of specific results.
If you're a bail bondsman:
Your average bond is $500 to $2,000. If your site generates 10 extra calls a month — and even half of those convert — you've made back your investment in the first 60 days.
Illustrative example — not a guarantee of specific results.
If you're a plumber or HVAC tech:
Your average service call is $300 to $500. Emergency calls run $1,000+. Four extra calls a week from a site that's actually visible to AI search? Do the math.
Illustrative example — not a guarantee of specific results.
The question isn't whether you can afford this. It's how many jobs you're losing every month without it.
You Own Everything We Build
Some agencies keep your site behind a paywall. We don't. Here's what you walk away with.
Your domain, registered in your name. You control the account. We never hold it.
Complete website codebase — every file, delivered to you. Any developer can read, edit, and maintain it.
All content, structured data, and SEO work included. The copy, the technical foundation, the search optimization — it's all yours.
Google Analytics and Search Console access under your account. Your data, your logins. We set it up. You own it.
Google Business Profile stays yours. We optimize it. You keep it. No transfer needed.
Host it yourself or with us — your choice. The site works anywhere. Move it whenever you want. No permission required.
No proprietary CMS. No lock-in. No hostage situations. If you leave, you take everything. We earn your business by doing work worth paying for.
Questions About Pricing
Straight answers. If something isn't covered here, call us.
How long does it take to build my site?
Most projects go from first conversation to live site in three to four weeks. You'll get a specific timeline before you commit to anything.
The timeline depends on your project's scope. A 10-page Foundation site moves faster than a Local Authority site with 10-20 city pages across two states. You'll get a specific timeline before you commit to anything.
Rush delivery is available if you need to move faster — typically 5-7 business days for an additional 25-50% of the project fee. But we won't cut the audit short to hit a deadline. A delayed launch beats a broken one every time.
What if I already have a website?
Your current site stays completely live while we build the new one. Your customers won't notice anything until you're ready to switch. If you're working with another agency right now, that's fine too — their work continues separately.
The new site gets built on a private preview link you can visit anytime. When everything is approved and the audit is complete, switching over takes a day. Your old site stays backed up as long as you want.
If you have content you like — service descriptions, photos, marketing copy — it becomes a starting point. Nothing goes to waste. We build on what works and replace what doesn't.
Do I own my website?
Everything. The code, the content, the design, the domain, the hosting account — it all belongs to you. This isn't a platform you're renting. It's a finished product you own outright.
If you ever want to work with a different developer, they can pick up right where we left off. The site is built on open web standards that any competent developer can read, edit, and maintain. No proprietary lock-in. No special software required.
Think of it like hiring a contractor to build a house. When the job is done, you get the keys. You can repaint, renovate, or hire someone else for future work. The house is yours.
What exactly do I own when the project is done?
Everything. Here's the complete list:
Your domain name — registered in your name, with your email as the account owner. Your hosting account — set up under your credentials. You control it. Your complete website code — every file, every page, delivered to you. Your content — all copy, images, and media we created for your project. Your analytics — Google Analytics, Search Console, and any tracking tools are set up under your accounts. Your complete technical foundation — everything under the hood that helps Google and AI understand your business.
If you ever want to move to a different developer, hand them the files. They can pick up where we left off. No export fees. No transfer delays. No proprietary format they can't read.
We don't keep copies of your site after handoff unless you ask us to manage hosting. Your project, your property.
What happens after the Dominant Presence build launches?
Your site launches with your full service territory covered — 20 or more city pages, a content strategy mapped out, and everything optimized for Google and AI from day one. That's a finished build you own outright.
After launch, most Dominant Presence clients add one of our SEO management tiers to keep the momentum going. Growth ($1,500/month) adds 4 content pieces per month — city pages, blog posts, or a mix — plus AI visibility monitoring, page optimizations, and detailed monthly reporting. Mastery ($3,000/month) doubles the content volume and adds strategy calls, conversion testing, and priority support.
But ongoing management is never required. Your site works whether you add SEO management or not. See the full tier breakdown at /services/seo-management.
Do you offer SEO without building a new website?
Yes. Our SEO management tiers are built for businesses that already have a website — whether we built it or someone else did. Three tiers starting at $500 per month.
Visibility covers GBP management, keyword tracking, technical health monitoring, and a monthly performance report. Growth adds city pages, blog content, page optimizations, and AI visibility monitoring. Mastery is full-service with strategy calls, conversion testing, and priority support.
We audit your current site first and tell you straight whether it's a solid foundation to build on or whether structural fixes are needed. See the full breakdown at /services/seo-management.
Can I start with Foundation and upgrade later?
Yes. Foundation gives you the research, the content, and the technical foundation. If you later want city pages, analytics setup, or Google and AI search optimization, we can add those without rebuilding your site from scratch.
Most upgrades from Foundation to Local Authority involve adding city pages and setting up your analytics and search engine tools. The core site is already built right — the foundation is solid. We're adding rooms, not tearing down walls. Upgrade pricing depends on scope, but it's always less than starting from scratch.
That said, starting with Local Authority is usually more cost-effective if you know you need local market coverage. Building everything at once is more efficient than adding pieces later. We'll be honest about which path makes more sense for your situation.
What makes your sites different from a $500 website?
Deep research, real strategy, and technical depth that actually makes Google rank you higher and AI recommend your business. Every project starts with market research before a single word is written. Content in your customers' language. A technical foundation built for search engines and AI. City pages with real local detail — not a template with the city name changed.
A $500 website is a template with your logo swapped in. It loads. It looks okay. When Google or AI tries to understand your business, it finds nothing useful. No trust signals. No local depth. No strategy behind any of it.
You're not buying a website. You're buying the research, the strategy, and the technical depth that turns a website into a business that gets found and gets called.
Do you offer payment plans?
Yes. Foundation is split 50/50 — half on signing, half on delivery. Local Authority and Dominant Presence are split into three payments — 50% on signing, 25% at content approval, and 25% at launch.
We accept bank transfers, credit cards (3% processing fee applies), and checks for local clients. No hidden fees. No surprise invoices three months in.
If you add SEO management after launch, billing starts the month after your site goes live. You're not paying for ongoing work until the site is up and running. SEO management is month-to-month after the initial commitment — you stay because the work is worth it, not because a contract forces you.
What happens after my site launches?
The first 30 days after launch are covered in Local Authority and Dominant Presence. Search engines need time to discover your site. AI platforms need time to update their understanding of your business. That rollout gets monitored so nothing gets stuck.
After that, you have options. Some clients handle their own updates — the site is built so any developer can maintain it. Others choose SEO management for ongoing content, new city pages, and performance tracking — three tiers starting at $500/month. See /services/seo-management.
But ongoing management is never required. Your site works whether you hire us again or not. No mandatory maintenance contract. No required monthly fee. Host it yourself or let us manage it for you. If you want to walk away with your files and never call us again, that's your right. It's your site.
How do I know which package is right for me?
If you have an internal team that handles tech and marketing, Foundation gives you the research, content, and technical foundation they need to work with. Your team takes it from there.
If you want a site that's ready to generate business from day one — with city pages, analytics, and search engine setup included — Local Authority is where most clients land. It's the complete package for business owners who want to invest properly and see results.
If you want maximum coverage from day one — 20+ city pages, a launch content strategy, and a growth roadmap ready at launch — Dominant Presence is the build. After launch, you can add SEO management to keep expanding. Most Dominant Presence clients do.
Not sure? Run your site through our free AI Visibility Checker. The results will make the decision obvious.
What's your refund policy?
We don't do refunds after work has started — because the work is real and it starts immediately. Your research, your content, and your technical foundation take significant time to produce. That's not something we can undo.
But here's what we do instead. You approve every stage before the next one starts. If the research doesn't look right, we fix it before writing content. If the content doesn't sound like you, we rewrite it before building. If the finished site doesn't meet the standard, it doesn't go live until it does.
You're never surprised with something you didn't ask for. The entire process is designed so problems get caught early — not discovered after the check clears. And you own everything we produce, regardless.
Ready to Stop Renting
Your Online Presence?
Two ways to start. Pick whichever fits.
Option 1: Test your site for free.
Run your website through our AI Visibility Checker. See exactly what AI search engines see when they look at your business — and what's missing. Takes 60 seconds. Full report to your inbox.
Option 2: Talk to us about your project.
Tell us about your business and which package fits. We'll tell you what we'd build and what it costs. Straight answers. No pressure.